Week 3: What I Say When I Say What I’m Saying
I was pitching and brainstorming with a friend last week when he said, “What about women who are facing a situation at work and don’t know who to talk to? Now there’s a problem without a solution yet!”
I stared at him blankly and couldn’t help blurting out, “What do you think Edittress is all about?”
And then it hit me that there is a huge disconnect between what I believe this platform to be and how I market it. Although the hook is to help polish workplace communications, the greater vision was always to connect experienced managers with young up-and-coming professionals. To talk about anything.
Accessible and experienced career guidance – without the hurdles of finding, asking, or disturbing a mentor, as we understand “mentors” today.
I know what I want to say, but I don’t say it. That needs to change.
More importantly, there is a lesson here about being specific. Mentorship is a big, vague term that can mean different things to different people.
“Startup founders’ intuition will always be to do more whereas usually the best strategy is almost always to do less, really well.”
-Geoff Ralston and Michael Seibel, Y Combinator
By specifically reframing the product for young women, Edittress is able to speak to one of many unmet needs that I believe all the recent fallouts point to: sound advice from someone who’s been there. To be heard and know that you’re not alone.
I don’t know what that looks like yet. It may or may not be the site that you are reading today. Send me your thoughts here.